We help clients understand customer needs and behaviors using our unique approach and develop actionable segmentation from the resulting insights. We help clients define the target customer or “sweet spot”—the area of distinct advantage over competitors—to inform business decisions and investment allocation.
Brigita works with clients to build the most effective customer segmentation capabilities—those that allow companies to allocate scarce resources where they’ll deliver the highest payoff. Our team of dedicated and highly skilled market researchers and statistical analysts, provides deep expertise across segments, geographies and industries. Our members work alongside client teams as advisers, executors and full team partners.
We help resolve the pricing paradox—pricing is almost always the #1 profit lever, yet it remains under-developed in most companies—by building long-term pricing capabilities and capitalizing on in-year-revenue opportunities.
Pricing means different things in different industries, and every company has different needs. We draw from an extensive toolkit to develop a tailored solution that works for your environment and your people, and we work with you to design solutions that allow your organization to develop the skills to repeat the process into the future.
We help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
Well-executed marketing programs drive up both revenue and profits. Brigita works with companies to structure such programs carefully to target attractive customer segments, create the desired image and strengthen the brand.
We help companies build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.
Customers, not markets, buy your products, so going to market successfully demands a deep understanding of your customers’ needs and behaviors. Brigita builds your organization’s capabilities to sell more—or more profitably—by putting the right offers in front of customers at the right price and time in the most effective channels.